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Our visual identity is recognizable, because it is simple and clear. It has its own personality and stands out from our competitors. It is devised to build awareness across our audience, which is made of event participants, car enthusiasts and owners. For an audience, a strong identity translates in a sense of belonging and reliability worldwide; and these are key drivers of the message we want to convey.
Our Brand Manual provides a clear overview of how the brand is expected to appear and look across your channels, both online and offline.
Our identity is your identity and it is well-established and defined.
